Born in Cheyenne, Rick Keslar and his family have long been involved with Cheyenne Frontier Days™. Rick’s grandfather brought teams of draft horses from the homestead near Hillsdale for pulling wagons in the parades and Rick’s father worked as a special policeman at Frontier Park during the show. In the 1960s, Rick helped clean the stands with the Boy Scouts every morning before the rodeo. Later in the 1970s, Rick sold Pepsi in the stands during the performances.

In 1979, Rick was asked to volunteer with the Tickets Committee. He worked in all areas that the Committee was responsible for, including the west and east-side stands, the companion pass office, gate sales, disability services, and the ticket assistance window. Rick was chosen by Bob Weaver to be his coordinator and was later named Tickets Assistant and eventually Lead Assistant. In 1992, Rick was elected to the HEELs.
Rick was chosen as Tickets Chairman by Phil VanHorn in 1996 for the 1997 Cheyenne Frontier Days™. During his tenure, along with other members of the General Committee, Rick worked to establish an online presence and introduced the first ever virtual CFD ticket sales. As a member of the CFD marketing subcommittee, Rick helped oversee the position’s development and the hiring of a marketing manager. Rick was instrumental in replacing the old highway advertising on the park with a new neon sign and message board.
After completing his term on the General Committee, Rick served on the Buckle Club Board, finishing his term as President. He was then elected to the CFD Board of Directors, serving as Secretary-Treasurer, Vice Chairman, and Chairman. Rick was selected to join the first CFD Hall of Fame Steering Committee in 2002, helping to lay the foundation for the CFD Hall of Fame. Rick designed the Hall of Fame logo that is still used today and, with the exception of two years, has produced the video presentation portion of every Hall of Fame Induction Ceremony. Rick served on the CFD Western Art Show Committee for several years and has served as a Sponsor Host.
In addition to Rick’s CFD service, Cheyenne Mayor Rick Kaysen appointed him to serve on the board of Visit Cheyenne, ending his term in 2014 as Chairman. Most recently, Rick served the Wyoming House of Representatives as Sergeant at Arms.