Jim Storey, Jr., was born in Cheyenne in 1928 and his exposure to Frontier Days was immediate. His dad, James A. Storey, Sr., and his uncles William, Jr., Ed, Emmett and George Storey were all involved. Ed was General Chairman of the committee from 1932-34, served as the rodeo announcer for many years and is credited with the idea to establish volunteers to put on the show: The HEELS. Ed was a member of the inaugural group of inductees to the CFD Hall of Fame. Jim, Sr., served as Treasurer on the committee from 1938-45. Young Jim and his twin brother, Jack, sold souvenir programs downtown and then ran to Frontier Park to run errands at the rodeo for their father and uncles. After graduating from Cheyenne High, Jim left for the Army and later a stellar career with the University of Wyoming basketball and football teams. He returned to Cheyenne and took up his career as a teacher and coach at Cheyenne High and then Cheyenne's Central High School. His remarkable career was recognized when he was inducted into the Wyoming Coaches Hall of Fame in 1984. In 1956 he was offered the opportunity to tend a gate at the rodeo arena. When he first started, he was part of a team of twenty men participating in everything from tracking entries, keeping scores, manning gates, to sorting stock and preparing the day sheets for each performance. He worked for several years as Assistant Rodeo Secretary to Lois Wade, and was the "Run-Down" Heel (Secretary). In 1965 he became Contestants Chairman. In 1967 Jim assumed the chairman's duties for the Night Show. This time was a period of transition for CFD from being an adjunct of the Chamber of Commerce to becoming its own entity and there was a strong motivation to increase revenue and attendance. The committee made several "blitz" public relations trips promoting the celebration and began to hire top talent to bolster the night shows. Storey became General Chairman in 1968 and served two years. He continued the initiatives of the previous chairmen and CFD continued to grow. He studied ticket sales and figured bringing in a second night show act might boost attendance. He hired Robert Conrad from The Wild, Wild West television series for the last show. This show followed Gunsmoke's popular Doc & Festus who had filled the stands the previous three nights. Jim later joked that maybe his judgment of talent may have not been the best, but the concept was sound. After his run as General Chairman, Jim served as a member of the CFD Planning Board from 1969-71 and its Chairman from 1971-73. Under his watch the Planning Board formulated plans for a $1,800,000 addition to the Frontier Park facility: a new "B" Stand. While not looking after the general affairs of Cheyenne Frontier Days and its future, he was also a timer at Chute 9 following his tenure as General Chairman and remained so until his death in 1979.