Since 1981, the Justin Sportsmedicine Team (JST) has been an indispensable part of Cheyenne Frontier Days™ (CFD). Funded by Justin Boot Company, JST provides professional rodeo athletes with immediate medical care, injury prevention, rehabilitation, and logistical support. For more than four decades, their custom-built medical trailers equipped with modern technology and supplies have been a steady and reassuring presence behind the bucking chutes.

The impact of JST extends far beyond routine care. They are often the first responders when injuries occur in the arena, delivering critical assistance at a moment’s notice. Their expertise and dedication enable cowboys and cowgirls to manage injuries and continue competing at the highest level. This is an invaluable service in a sport where many athletes lack adequate insurance coverage. The comfort, confidence, and security their presence provides to both contestants and CFD cannot be overstated.

The partnership between CFD and JST began in the early 1980s, as the program was establishing itself within professional rodeo. From the onset, the team focused on providing immediate on-site care, treating chronic injuries that limited full participation, and collecting data that led to innovations in athlete safety. These efforts have helped keep competitors healthier,

safer, and able to perform at an elite level. Many athletes arrive in Cheyenne carrying injuries from previous rodeos; without the care and expertise of JST and its staff, many would be unable to compete or succeed.

In addition to injury treatment and research, the team is deeply committed to education and injury prevention, positively impacting the sport of rodeo by fostering a safer and more supportive environment. The program relies heavily on volunteer athletic trainers, physical therapists, and physicians who are passionate about rodeo and devoted to the athletes. While in Cheyenne, they also mentor local sports therapy students, further extending their influence and commitment to the future of sports medicine and rodeo care.

Over the years, JST has worked diligently to build lasting relationships with CFD committees and staff, ensuring their services align with and support the ideals and storied history of CFD. Their commitment has been unwavering, serving more than 45 years.

The contributions of JST extend far beyond the arena. Their partnership with CFD exemplifies a shared dedication to preserving the legacy and spirit of rodeo while prioritizing the health and longevity of its competitors.

The legacy of JST’s care, innovation, and partnership has left an enduring mark on CFD and the rodeo
community.