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Jim Shoulders
Having won more World Championships in three events than any other cowboy in the Professional Rodeo Cowboy Association Jim Shoulders also has the honor of having won more buckles than anyone else at Cheyenne Frontier Days™. He took bull riding honors in 1955 and 1958; bareback riding in 1963 and 1964; and All Around Champion in 1955 1956 1963 and 1964. Jim Shoulders continued his rodeo career entering the stock contracting business and appearing in magazines movies and catalogs. His time as a member of the “Miller Light All-Stars” allowed him to appear in television commercials with other sports figures helping bring rodeo to the forefront of pro sports.